A webstore is the modern channel for the customer encounter. More and more often, the consumers and companies alike make their purchasing decisions in the net.

In addition to buying and checking availability, the webstore eases the communication between the customer and the company and clearly presents the product information.

All the activities can be managed easily on a web browser without any additional installations. The appearance is customized to support the customer’s image. Multistore functionality enables the creation of multiple stores accessible on different URLs under the same installation. All stores under the multistore installation share the same backend, which makes the administration easier.

Strengths

  • User friendly
  • Versatile
  • Products can be easily sold anywhere and anytime
  • International commerce
  • Multistore (e.g. for different brands)
  • Wide array of product features
  • Diverse tools for marketing and sales promotion
    • Related products
    • Special offers on products and product groups
    • Coupons, discount rules
    • Discounts based on quantities
    • Campaigns

Features

  • Product groups and categories
  • Different kinds of product types
    • Simple, configurable, bundle and grouped products
    • Virtual and downloadable products
  • Customer accounts (including delivery information, tracking the status of the orders and history)
  • Delivery and payment methods (e.g. Paytrail, Paypal, bank connection)
  • Coupons and discounts
  • Interaction (e.g. newsletter, tell a friend, wishlist, customer recognition, links to social media)
  • Cart
  • Reviews and ratings
  • Product comparisons
  • Banners

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Focus on the essential - selling products!